Make marketing really work
A business born from
the way I see marketing.
Working with brands such as Disney, Sephora, Calvin Klein, and Natura taught me to work across different structures, markets, budgets, and levels of complexity. It showed me how marketing decisions directly influence a company’s results, how its teams work, and the relationships it builds with employees and customers.
I realised that many businesses have good products, capable people, and opportunities to grow, yet still need support to set priorities, strengthen their brands, and turn ideas into clearer, more viable marketing decisions.
That insight led to the creation of Palpitaria — Uncomplicated Marketing in 2021.
In 2025, Palpitaria entered a new phase as I devoted myself full-time to developing my methods and shaping a way of working that brings together my experience and professional beliefs—making the marketing practices of large companies useful to other businesses.
Palpitaria works directly with business owners, founders, and leaders, combining diagnosis, brand positioning, strategy, and planning.
Each project considers the business’s history, available resources, and, above all, the people responsible for putting decisions into practice.
What Palpitaria believes
Good marketing happens when a business can put it into practice.
At Palpitaria, we believe in understanding each business’s reality, its resources, its priorities, and the people who will put them into practice.
Good marketing should not be a privilege reserved for giant companies.
Better marketing does not mean simply doing more and more.
A business that works well moves much more than money.
Marketing should serve the business, and the business should make sense in the lives of the people who built it and work in it every day.
Making the complex simpler means making it:
Understandable → Prioritised → Actionable
Different businesses ask for different answers.
Two ways to work with Palpitaria
STRATEGIC CONSULTING
Palpitaria® Uncomplicated Marketing Project
A six-month one-to-one strategic consultancy for businesses that need to better understand their context, review their positioning, set priorities, and build a marketing plan their teams can put into practice.
Explore the Project360° MARKETING FOR BUSINESS LEADERS
Palpitaria® in Practice Program
A 12-week small-group programme for business owners, partners, founders, and leaders who want to understand marketing better, take part in decisions with greater confidence, and apply that knowledge to the reality of their businesses.
Explore the Program